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Commentary

Notes on a category being built in public.

Writing about AI visibility, agents and the open web — including the parts that are overstated. Every claim links to a primary source, and every source opens in a new tab so you can check it without losing your place.

Updated 5 min read
who should I use for this? ANSWER Your business cited because it was readable
· 6 minAgentic commerce is not coming. It is here, quietly.The protocols shipped. The websites did not follow. That gap is where the next few years of advantage sits.Read → · 5 minllms.txt is not a standard. Publish one anyway.Nobody has promised to read it. It still takes fifteen minutes and it still helps. Both things are true.Read → · 4 minWhy your menu being a PDF quietly costs you customersOne file format decision, made years ago for convenience, is the reason an assistant recommends the restaurant down the road instead.Read → · 6 minThe honest state of AI crawler blockingLarge publishers have good reasons to block. Most small businesses are copying a decision that was never made for them.Read →

How this is written. These are opinions with the reasoning shown, not news. Where something is uncertain it says so, and where an argument cuts against us it gets made anyway — a post arguing that llms.txt might not matter is more useful than one pretending it definitely does.