WordPress

If you run Yoast or Rank Math, most of the first pillar is already handled — Organization, Article and breadcrumb schema get emitted for you. The remaining gaps are consistent across almost every WordPress site we check.

Gap 1 — A security plugin blocking crawlers

Wordfence, iThemes and similar tools sometimes block unfamiliar user-agents by default. Check the blocked-agents list for GPTBot, ClaudeBot and PerplexityBot before anything else. This is the single most common cause of a genuinely invisible WordPress site.

Gap 2 — robots.txt

WordPress serves a virtual robots.txt unless you create a real one. Yoast lets you edit it under Yoast SEO → Tools → File editor. Or filter it:

add_filter('robots_txt', function ($output) {
    $extra = "\nUser-agent: GPTBot\nAllow: /\n";
    $extra .= "\nUser-agent: OAI-SearchBot\nAllow: /\n";
    $extra .= "\nUser-agent: ClaudeBot\nAllow: /\n";
    $extra .= "\nUser-agent: PerplexityBot\nAllow: /\n";
    return $output . $extra;
}, 10, 1);

Gap 3 — Page builder content that is not in the HTML

Elementor and Divi tab, accordion and toggle widgets frequently render their content only on interaction. View source on a page with tabs. If the hidden panel text is not in the raw HTML, that content does not exist to a crawler. Replace with plain headings and paragraphs on your most important pages.

Gap 4 — FAQ schema

Yoast and Rank Math both ship an FAQ block for the block editor that emits FAQPage schema and renders visible text. Use it rather than hand-writing JSON-LD — it keeps the markup and the visible content in sync automatically.

Block editor → Add block → search "FAQ".

Gap 5 — Alt text

Media → Library → List view shows alt text per item. Fix in bulk, oldest first — legacy uploads are almost always the offenders.

Gap 6 — llms.txt

Add a rewrite rule so a plain text file serves at the root:

add_action('init', function () {
    add_rewrite_rule('^llms\.txt$', 'index.php?llms_txt=1', 'top');
});
add_filter('query_vars', function ($v) { $v[] = 'llms_txt'; return $v; });
add_action('template_redirect', function () {
    if (!get_query_var('llms_txt')) return;
    header('Content-Type: text/plain; charset=utf-8');
    echo file_get_contents(get_stylesheet_directory() . '/llms.txt');
    exit;
});

Put llms.txt in your child theme folder and flush permalinks once.

Common questions

Do I need Yoast and a separate schema plugin?

No, and running two schema plugins usually produces conflicting duplicate blocks. Pick one.

Does Elementor hurt AI visibility?

Not inherently. The risk is specific widgets — tabs, accordions, toggles — that render content only on interaction. Check view-source on your key pages.