Pillar 1 of 3 · the odds

Get cited

You cannot control what a vendor's model says. You can control how readable, quotable and verifiable your pages are — which is the only lever that moves the odds. Fourteen guides, ordered from concept to implementation.

Updated 09 August 20265 min read

FOUNDATIONSWhat is AI visibility?Why page one stopped being the finish line FOUNDATIONSWhy this matters nowThe honest case, without the scare statistics FOUNDATIONSHow assistants choose who to nameRetrieval, grounding and the citation decision FOUNDATIONSBeing one business, not threeEntity clarity and the about page nobody writes FOUNDATIONSE-E-A-T, translatedGoogle's framework, made machine-readable TECHNICALJSON-LD without the jargonThe four schema types that carry the weight TECHNICALFAQ schemaStructuring answers you already wrote TECHNICALllms.txt, explained plainlyWhat it is, who reads it, how to write one TECHNICALWhich crawlers to let inGPTBot, ClaudeBot and the honest trade-off TECHNICALInternal linkingTelling a crawler which pages belong together WRITINGWriting content that gets liftedChunking, question headings, stated specifics WRITINGTitles that get citedFormulas that survive being read by a machine WRITINGAlt text and mediaHow a text model sees your images MEASUREMENTMeasuring AI referral trafficWhat you can see, and what you cannot REFERENCEGlossaryEvery term on this site, defined once