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Implementation

Platform guides

The four pillars are the same everywhere. What changes is which file you edit and which menu it hides behind.

Updated 5 min read
Your platform Your content Structured data What a machine reads
Shopify ECOMMERCE

Liquid snippets, collection copy and the robots.txt template.

WordPress CMS

Yoast, functions.php, and the security plugin blocking your crawlers.

Wix BUILDER

Custom code panel, per-page schema and the thin-content problem.

GoHighLevel BUILDER

Header tracking code, native llms.txt and the funnel-template problem.

Squarespace BUILDER

Code injection, and what you simply cannot do on this platform.

Webflow BUILDER

CMS field interpolation and serving real root files.

Static HTML CODE

The best starting position, and the upkeep everyone neglects.

Astro FRAMEWORK

Zero JavaScript by default. The strongest choice for content sites.

Next.js & React FRAMEWORK

Server components, and why client-only rendering is fatal.

BigCommerce ECOMMERCE

Stencil handlebars, category copy and faceted URLs.

Craft CMS CUSTOM

Full template control. Nothing done for you, nothing in your way.

Ghost PUBLISHING

Good basics already. The gaps are FAQ schema and llms.txt.

Drupal CUSTOM

A module for everything, which is the problem. What to install.

Running something else?

These thirteen have their own guide because they hide things in different places — Shopify buries the menu in the theme editor, WordPress hands it to a plugin, Wix restricts head access on some plans.

Kirby, Statamic, Hugo, Eleventy, Jekyll and anything hand-written all work the same way: if you can edit a template and add a file to the site root, everything in the guides applies directly. There is no platform-specific trick to learn. Start with JSON-LD and llms.txt.

The only real question is whether your pages render without JavaScript. If the content is there when scripts are off, any platform is fine. If it is not, that is the thing to fix first, whatever you are running. The free check will tell you in a minute.

Want a guide for a platform not listed? Tell us which one — we write them in the order people ask.