Sample report
What a Roadmap actually looks like
A worked example for a fictional field service business, Fernway, scoring 52 before and 91 after.
Interactive sample
Click through a real report.
This is a real report. It opens on the executive summary — the verdict, the four scores and what to do first, in order and in plain words. Beside it sit the full summary and a tab for each pillar, with the technical detail for whoever is doing the work.
Executive summary
Recommended, not yet Agent Ready.Agent Ready on all four.
AI can read this website and describe it accurately. It cannot yet reach your live information or complete an action — which is where the next wave of enquiries is going.AI can now find you, describe you accurately, reach your live information and complete an action. All four pillars sit above the threshold where assistants act with confidence.
Offering visibility the primary result
Two of your four services will not get recommended. The domain foundation scores 24 of 33 — fixing that lifts all four at once. After that, refrigeration needs its own work.
Across the whole site — the roll-up
61 — Recommended 81 — Agent Ready What the levels mean
What to do, in order
- Publish an llms.txt. One file, and the biggest single gain available here. +6 points · 15 min
- Write alt text for eleven images. Lifts Discoverability and Comprehension together. +6 points · 40 min
- Add FAQ schema to seven answers you already wrote. No new content needed. +8 points · 30 min
All three are set out step by step in the Roadmap. Full technical detail is in the tabs beside this one.
What changed
- llms.txt published. Use you moved 51 to 88.
- Alt text written for eleven images. Find you and Describe you both moved.
- FAQ schema added to seven answers. Describe you moved 84 to 96.
Six changes, about two hours of work. Every pillar moved.
Find you
Can AI find you?
Describe you
Can AI describe you correctly?
Use you
Can AI use your services?
Buy from you
Can AI buy from you?
What changed. Alt text written for all eleven images, FAQPage schema added, llms.txt published, title cut to 54 characters, a machine-readable date added, and prices moved out of images into text. Six changes, about two hours of work, and every pillar moved.
How the AI Visibility Score™ is built. Twenty-one weighted signals, each mapped to the dimensions it affects — a missing alt attribute costs Discoverability and Comprehension together, a missing llms.txt costs Actionability hardest. Every weight is published, so you can check our arithmetic. The full rubric
Worked example from our own guide page, run before and after the fixes. Not a customer
result and not a promise — your website will move by whatever your own gaps are worth.
AI systems evolve rapidly. Every report reflects the standards and best practices current at
the time of assessment, and carries the date it was run. We publish rubric changes in the
changelog.
The rubric was written by Virtual Planet, who build AI, automation and agentic systems — which is how we knew to score the last three pillars at all.
The starting score
Fernway ran the free checker on their pricing page and scored 52/100.
Every report opens with the same four-pillar scorecard, so before and after are directly comparable.
| Pillar | Before | After |
|---|---|---|
| Find you | 38% | 91% |
| Describe you | 44% | 88% |
| Use you | 29% | 84% |
| Buy from you | 21% | 79% |
And beneath it, the metric breakdown the score is built from:
| Metric | Before | After |
|---|---|---|
| Machine-readable | 9 / 29 | 29 / 29 |
| Answer-shaped | 5 / 27 | 24 / 27 |
| Reachable | 5 / 25 | 25 / 25 |
| Trustworthy | 8 / 19 | 15 / 19 |
Section 1 — Your structured data
The Roadmap includes a complete block, written from their real content, with a note on where it goes.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://fernway.co/#org",
"name": "Fernway",
"url": "https://fernway.co",
"description": "Quoting and invoicing software for field service crews under ten people.",
"email": "[email protected]",
"sameAs": ["https://www.linkedin.com/company/fernway"]
},
{
"@type": "Service",
"name": "Job quoting software",
"provider": { "@id": "https://fernway.co/#org" },
"areaServed": { "@type": "Country", "name": "Australia" },
"offers": {
"@type": "Offer", "price": "49", "priceCurrency": "AUD"
}
}
]
}
</script>Where this goes:
layout/theme.liquid, immediately before the closing</head>tag.
Section 2 — FAQ schema from your own page
We read the prose on the page and finds the questions already being answered, then structures them. Nothing is invented.
{
"@type": "Question",
"name": "Do you charge per user?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. Fernway is one flat price per crew regardless of how many
people use it. A three-person crew and a nine-person crew pay the same."
}
}Source: paragraph 3 of your pricing page — "no matter how big your team gets, the price stays the same." Reworded into a direct answer.
Section 3 — Titles and metas
| Page | Before | After | |
|---|---|---|---|
/pricing | Pricing - Fernway Software Solutions Australia | Fernway pricing — flat rate, no per-seat fee | |
/quotes | How It Works | How to quote a job in five minutes \ | Fernway |
/about | About Us | About Fernway — Orange NSW since 2019 |
Section 4 — Your llms.txt
Written from the actual sitemap, with real descriptions rather than a template.
# Fernway > Quoting and invoicing software for field service crews under ten people. > Flat price per crew, no per-seat fees. Australian owned, Orange NSW, since 2019. ## Core pages - [Pricing](https://fernway.co/pricing): all plans in AUD, no per-seat fees - [How quoting works](https://fernway.co/quotes): the four-step on-site flow - [Integrations](https://fernway.co/integrations): Xero, MYOB, Stripe ## Optional - [Changelog](https://fernway.co/changelog): release history
Section 5 — The fix order
Because doing all of it at once is how things get half-done.
- robots.txt — five minutes, unblocks everything else
- Organization schema in
theme.liquid— ten minutes, site-wide effect - FAQ schema and visible copy on
/pricing— thirty minutes - Titles across nine pages — twenty minutes
- Alt text on 23 images — an hour, do it while listening to something
The "after" scores above are what the same rubric returns once the changes are live. They are not a promise about mentions — no tool can make that promise, and any that does is selling you something it cannot deliver.
Take this to your assistant
Paste it into ChatGPT, Copilot, Claude or Gemini and apply it to your own website.
Nothing is sent anywhere. The text is copied to your clipboard.