The framework
The four pillars
Find you, describe you, use you, buy from you — the four ways AI reaches your business, and what each one needs from your website.
Four ways to be found
There are four ways AI reaches your business. Most websites are ready for none of them.
Not diagrams — the real thing. What an assistant sees when it names you, what your own bot answers with, what an agent reads to check your availability, and what software needs before it can buy from you.
Be named in the answer
Your own bot, correct
Live data an agent can use
Software that buys from you
When an agent completes a purchase on someone’s behalf, it needs your price, your stock, your terms and your checkout in a form it can read. This is the pillar almost nobody is ready for.
- Order
- #2945467
- Agent
- Shopping assistant
- Fulfilment
- Next business day
- Total
- $248.00
What this site covers
Four things AI is already doing with your business — to enhance customer experience.
All four are happening now — what differs is how many of your customers have reached each one. The vendors control the algorithms. You control the odds, the breadth, the hedges and your reaction time. Nobody can guarantee a mention, so we are specific about which of these you influence, which you control outright, and where you are early rather than late.
Find you→Describe you→Use you→Buy from you
Find you
Get cited
Can AI find you?
Being named inside ChatGPT, Copilot, Claude, Gemini and Perplexity answers. You cannot steer the algorithm — only how readable and verifiable your pages are. That is the whole lever, and nobody pulls it.
Get cited by AI assistants →Describe you
Own assistant
Can AI describe you correctly?
Your own chatbot or Custom GPT, answering from your own content. The only one where the outcome is entirely yours — and why it still quotes last year’s price.
Fix your chatbot’s answers →Use you
Agent assist
Can AI use your services?
Your availability, stock and quoting — exposed as something an assistant can use, not merely mention. MCP is shipping across every major provider now.
Let agents use your data →Buy from you
Agentic
Can AI buy from you?
A2A, Agent Cards and agentic checkout: software comparing, booking and paying for someone. The rails are live — A2A v1.0, agentic checkout at OpenAI and Stripe. Adoption is early, which is the whole opportunity.
Prepare for agent checkout →Where do you stand?
See how your business scores on all four.
The AI Visibility Review scores every pillar for your business, against your competitors.