Tool directory
HubSpot AI Search Grader
Free, brand-level, and answers one question: does an assistant know who you are and say nice things?
Last reviewed 09 August 2026. This subject moves monthly — products ship, crawlers change and documentation is rewritten without announcement. For anything newer than this page, HubSpot’s own site is the source of truth.
- Category
- Brand sentiment check
- Roughly
- Free at the time of writing, email required
- Best for
- A five-minute first look
- Weak at
- Depth, page-level fixes, tracking over time
- Overlaps with us
- Complementary — brand level vs page level
What it does
You enter a brand name and industry. It queries an assistant, then reports how your brand is described, what sentiment attaches to it, and how you compare to a couple of competitors.
Where it is genuinely good
Speed and price. It takes two minutes and costs nothing, and the output is legible to a non-technical stakeholder. If you need to convince a manager that this problem exists, this is a good exhibit.
It is also a genuine gap-finder in one specific case: if the assistant does not know your brand at all, that tells you the entity problem is upstream of any page-level work. Start with entity clarity.
How it relates to what we do
Directly complementary, and worth being clear about. Brand Radar answers am I being mentioned — a measurement question that needs a very large prompt database. Our check answers can I be mentioned — a readiness question that needs your HTML.
If Brand Radar shows you at zero mentions, it has told you something true and given you nothing to act on. The reason is almost always in your markup. Fix that first, then use a tracker to watch whether it moved.
If you are already well mentioned and want to understand competitive share of voice, this is a better purchase than anything we sell.
Where it falls short
It is a lead magnet, and it behaves like one. Single point-in-time snapshot, no tracking, no page-level diagnosis, and you trade an email address for it. The competitor comparison is thin.
Who should use it
Everyone, once, early. Then move to something that tells you what to change.
Commercial disclosure. No link in this directory earns us a commission. If that ever changes, the link will be marked (commercial link), carry rel="sponsored", and this note will say so. What we write does not depend on it: nothing here is a paid placement, the order is not for sale, we review tools that pay us nothing, and we say plainly when a tool is better than ours or when you should spend nothing at all. If that ever stops being true, this directory is worthless and so is the rest of the site.
On pricing. We describe what a tool is for, not what it charges. Prices move, free tiers get withdrawn or introduced, plans get renamed, and what you pay differs by region and currency. Anything we wrote about cost could be wrong by the time you read it, so treat it as a rough shape and check the vendor's own pricing page before you buy. Spotted something out of date? Tell us and we will fix it.
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