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Profound

Prompt-level visibility analytics for brands with a budget and a team to act on it.

Updated 5 min read

Last reviewed 09 August 2026. This subject moves monthly — products ship, crawlers change and documentation is rewritten without announcement. For anything newer than this page, Profound’s own site is the source of truth.

Category
Enterprise AI analytics
Roughly
Enterprise, quoted rather than listed
Best for
Large brands with dedicated search teams
Weak at
Being affordable for anyone else
Overlaps with us
None in practice

What it does

Tracks brand presence across AI answers at prompt level and at scale — thousands of prompts, segmented by topic, intent and geography — plus how models characterise you and which sources they draw on when they mention you.

The genuinely differentiated feature is source attribution: seeing which pages, yours and other people's, are feeding the answers about your category. That tells you where to earn a mention.

HARD TO READ EASY TO READ

How it relates to what we do

Directly complementary, and worth being clear about. Brand Radar answers am I being mentioned — a measurement question that needs a very large prompt database. Our check answers can I be mentioned — a readiness question that needs your HTML.

If Brand Radar shows you at zero mentions, it has told you something true and given you nothing to act on. The reason is almost always in your markup. Fix that first, then use a tracker to watch whether it moved.

If you are already well mentioned and want to understand competitive share of voice, this is a better purchase than anything we sell.

Where it falls short

Price and fit. This is a tool for an organisation with a person whose job is this. If you are a small business or a one-person agency, the sales process alone will cost you more time than the fixes on our free checker would take.

Verdict

Excellent at what it does, aimed several tiers above most readers of this site. Listed here for completeness and because you will see it referenced elsewhere. If you are being told you need it and you have fewer than fifty pages, you probably do not.

Commercial disclosure. No link in this directory earns us a commission. If that ever changes, the link will be marked (commercial link), carry rel="sponsored", and this note will say so. What we write does not depend on it: nothing here is a paid placement, the order is not for sale, we review tools that pay us nothing, and we say plainly when a tool is better than ours or when you should spend nothing at all. If that ever stops being true, this directory is worthless and so is the rest of the site.


On pricing. We describe what a tool is for, not what it charges. Prices move, free tiers get withdrawn or introduced, plans get renamed, and what you pay differs by region and currency. Anything we wrote about cost could be wrong by the time you read it, so treat it as a rough shape and check the vendor's own pricing page before you buy. Spotted something out of date? Tell us and we will fix it.

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