Internal linking

When a crawler reaches your website it has no idea which page matters. Internal links are how you say so. They also tell a model which pages are on the same topic, which matters when it is assembling context for an answer.

The hub and spoke

Pick a topic. Write one comprehensive page — the hub. Write narrower pages that each cover one sub-topic — the spokes. Then:

• Every spoke links up to the hub
• The hub links down to every spoke
• Spokes link sideways to each other where genuinely relevant

This site is built that way: Learn is a hub, this page is a spoke, and the guides reference each other where it helps.

Anchor text is the label

The linked words tell the crawler what the destination is about. Use the actual topic.

• Weak: "You can read more about it here."
• Strong: "Wrap them in FAQ schema so each pair can be lifted."

Vary the phrasing naturally. Identical anchor text on forty links reads as manipulation.

Practical rules

• Three to eight internal links per page. Enough to establish context, not so many that the page becomes a directory.
• Link from the body, not just the nav. Navigation links appear on every page and carry little information. A link inside a sentence is a genuine editorial signal.
• Link to depth, not just home. Everything already links to your homepage.
• Fix orphans. A page reachable only from the sitemap is a page you have told the crawler nothing about.
• Keep URLs stable. If you must move a page, 301 redirect it. Broken internal links are a quality signal, and a bad one.

Why this helps AI specifically

Retrieval often surfaces one page. Grounding may then follow context. A well-linked cluster means the assistant that found your FAQ can also see your pricing page and your about page — which is exactly the corroboration it needs before naming you.